Wouldn’t it be great if every keyword in Google’s entire inventory could be relevant to your site? Imagine that no matter what any person searched for, all of the ads that came up in the SERPs (Search Engine Result Pages) paid you whenever someone clicked on them. Sound good to you? That’s great. I think it sounds pretty cool as well, so let’s get busy making it happen for your web site. Here’s a very much overlooked opportunity for AdSense users Your goal each year should be to understand which marketing activities bring you more business and which ones do not, so you can concentrate on the activities that work, and delete the ones that do not. Even if you did not have an organized marketing plan, or marketing activities that you implemented consistently during the past year, if you are still in business today, then there must have been some form of marketing going on. Marketing isn’t only things like running an advertisement, or sending out a direct mail piece. (See “Is That Really Considered Marketing?” below to better understand all the different forms that marketing can take. You may be surprised to realize you’ve been marketing more than you know!)
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